As a strategy to build loyalty and enhance sales among its independent brokers our client annually rewards its top achievers with a retreat to a luxury golf resort and spa. In order to encourage more brokers to achieve “Presidents Club” status, Cedarbrae was on site to chronicle the entire event. Our role was two fold. First we provided an entertaining photo recap of the day, set to music and shown over cocktails. We captured all the highlights of the retreat and each delegate received a copy as a lasting memory of the event. Our second and more strategic role was to create a DVD that highlighted and promoted the many perks of attending the retreat – the pampering at the spa, fun and challenge of the skeet shooting range, rugged beauty of the venue and golf course and elegance of the evening meals and socials. We created a photo DVD designed to be used at a trade show to illustrate to all independent brokers across Canada that President’s club status might just be worth that little extra effort.